Framer Website SEO Glossary (A–Z)

Framer is a modern no-code website builder designed for speed, performance, and SEO-first development. It provides built-in tools for on-page SEO, technical optimization, CMS management, and performance enhancements without requiring heavy coding.

This glossary explains key SEO terms specifically in the context of the Framer platform, along with practical guidance on how to manage each element directly inside Framer—from page settings and CMS collections to performance and indexing controls.

Whether you are a designer, marketer, founder, or agency, this guide helps you understand what each SEO concept means and how to apply it effectively using Framer’s native features.

🔹 1. SEO (Search Engine Optimization)

What it is:
SEO is the practice of optimizing your website so it appears higher in organic (unpaid) search results on Google and other search engines. It includes content, structure, performance, and technical factors.

How to manage in Framer:
Framer provides built-in SEO controls such as page-level SEO settings, CMS SEO fields, fast hosting, automatic image optimization, and mobile-friendly layouts. You manage most SEO elements from Page Settings → SEO and CMS Collections → SEO fields.

🔹 2. Organic Traffic

What it is:
Organic traffic refers to visitors who find your Framer website through search engines without clicking on paid ads.

How to manage in Framer:
Connect Google Analytics or Google Search Console via Settings → Integrations. Optimize blog posts, landing pages, and CMS pages with keywords to grow organic visits.

🔹 3. Keyword

What it is:
A keyword is a word or phrase users type into search engines to find information, products, or services.

How to manage in Framer:
Use keywords naturally in H1 headings, body text, meta titles, meta descriptions, URLs, and CMS fields. Framer does not restrict keyword placement, giving full design and content freedom.

🔹 4. Search Intent

What it is:
Search intent is the purpose behind a user’s query—informational, navigational, or transactional.

How to manage in Framer:
Design different page types using Framer:

• Blogs for informational intent

• Service pages for transactional intent

• Brand pages for navigational intent

Use CMS templates to scale intent-based pages.

🔹 5. SERP (Search Engine Results Page)

What it is:
The SERP is the page displayed by Google after a user submits a search query.

How to manage in Framer:
Optimize how your page appears by setting:

• SEO title

• Meta description

• Open Graph image
  in Page Settings → SEO.

🔹 6. Meta Title

What it is:
The meta title is the clickable headline shown in search results and browser tabs.

How to manage in Framer:
Go to Page Settings → SEO → Title.
For CMS pages, use dynamic variables like post title or category name.

🔹 7. Meta Description

What it is:
A short summary that appears below the title in search results and influences click-through rate.

How to manage in Framer:
Edit this in Page Settings → SEO → Description or in CMS SEO fields for dynamic content.

🔹 8. H1 Tag

What it is:
The main heading of a page that tells search engines what the page is about.

How to manage in Framer:
Select a text element → Typography → Set as H1.
Ensure only one H1 per page for best SEO.

🔹 9. H2–H6 Tags

What it is:
Subheadings used to structure content hierarchically.

How to manage in Framer:
Assign heading levels directly in the text settings panel.
Use H2 for main sections and H3–H6 for subsections.

🔹 10. URL Slug

What it is:
The readable part of a URL that describes the page content.

How to manage in Framer:
Edit via Page Settings → URL or CMS → Slug field.
Keep it short, keyword-focused, and readable.

🔹 11. Internal Linking

What it is:
Links connecting one page of your site to another, helping SEO and navigation.

How to manage in Framer:
Select any text or button → Add link → Choose internal page.
Use logical linking between blogs, services, and resources.

🔹 12. Anchor Text

What it is:
The clickable text used for links.

How to manage in Framer:
Edit text normally and apply links.
Avoid “click here” — use descriptive keyword-rich anchor text.

🔹 13. Image Alt Text

What it is:
Text description of an image for accessibility and image search SEO.

How to manage in Framer:
Select image → Accessibility → Alt Text field.
Describe the image clearly and contextually.

🔹 14. Image Optimization

What it is:
Reducing image size while maintaining quality to improve page speed.

How to manage in Framer:
Framer automatically compresses and serves responsive images via CDN.
You only need to upload high-quality source images.

🔹 15. Content Optimization

What it is:
Enhancing content quality, clarity, and keyword relevance.

How to manage in Framer:
Edit content directly on the canvas or via CMS.
Use headings, bullet points, visuals, and internal links.

🔹 16. Sitemap

What it is:
An XML file listing all indexable pages of your website.

How to manage in Framer:
Automatically generated at /sitemap.xml.
No manual setup required.

🔹 17. Robots.txt

What it is:
A file telling search engines which pages to crawl or ignore.

How to manage in Framer:
Handled automatically by Framer to allow proper crawling.

🔹 18. Page Speed

What it is:
How quickly a page loads for users.

How to manage in Framer:
Use lightweight layouts, avoid heavy embeds, and rely on Framer’s built-in CDN and optimization.

🔹 19. Core Web Vitals

What it is:
Google’s performance metrics measuring load time, interactivity, and stability.

How to manage in Framer:
Framer’s optimized rendering, lazy loading, and fast hosting help meet Core Web Vitals by default.

🔹 20. Mobile Optimization

What it is:
Ensuring a website works well on mobile devices.

How to manage in Framer:
Use responsive breakpoints and auto-layout tools to adjust spacing and text for mobile.

🔹 21. HTTPS / SSL

What it is:
HTTPS ensures secure communication between users and your website. It is also a confirmed Google ranking factor.

How to manage in Framer:
Framer enables SSL automatically for all published sites. No manual configuration is required.

🔹 22. Canonical URL

What it is:
A canonical URL tells search engines which version of a page is the main one to index, preventing duplicate content issues.

How to manage in Framer:
Set canonical URLs via Page Settings → Advanced SEO or by adding a custom <link rel="canonical"> tag using custom code.

🔹 23. Duplicate Content

What it is:
Content that appears on multiple URLs, which can confuse search engines and weaken rankings.

How to manage in Framer:
Avoid creating similar CMS pages with identical content. Use canonical tags and unique SEO fields for each CMS item.

🔹 24. 301 Redirect

What it is:
A permanent redirect from one URL to another, used when pages are moved or deleted.

How to manage in Framer:
Go to Settings → Domains → Redirects and add the old and new URLs.

🔹 25. 404 Error Page

What it is:
A “Page Not Found” error shown when a URL no longer exists.

How to manage in Framer:
Create a custom 404 page from the Pages panel to guide users back to key content.

🔹 26. Page Indexing

What it is:
The process of adding pages to Google’s searchable index.

How to manage in Framer:
Control indexing from Page Settings → SEO → Indexing. You can enable or disable indexing per page.

🔹 27. Noindex Tag

What it is:
An instruction telling search engines not to index a specific page.

How to manage in Framer:
Toggle “Hide from search engines” in Page SEO settings for landing pages, thank-you pages, or drafts.

🔹 28. Crawl Budget

What it is:
The number of pages search engines crawl on your site within a given time.

How to manage in Framer:
Keep your site structure clean, avoid unnecessary duplicate CMS pages, and remove low-value content.

🔹 29. JavaScript SEO

What it is:
SEO considerations for JavaScript-rendered content.

How to manage in Framer:
Framer pre-renders content efficiently, making pages crawlable without extra configuration.

🔹 30. Structured Data

What it is:
Code that helps search engines understand content types like articles, FAQs, and reviews.

How to manage in Framer:
Add JSON-LD schema using Code Components or Embed blocks.

🔹 31. Schema Markup

What it is:
A standardized format for structured data used to enhance SERP appearance.

How to manage in Framer:
Manually insert schema code in the page or CMS template using custom code embeds.

🔹 32. Open Graph Tags

What it is:
Metadata controlling how pages appear when shared on social media.

How to manage in Framer:
Set OG title, description, and image in Page Settings → SEO → Social Preview.

🔹 33. Social Preview Image

What it is:
The image shown when a link is shared on social platforms.

How to manage in Framer:
Upload a custom image in SEO settings or use CMS dynamic images.

🔹 34. Breadcrumbs

What it is:
Navigation links that show page hierarchy.

How to manage in Framer:
Create breadcrumbs manually using text and links or dynamic CMS references.

🔹 35. Navigation Structure

What it is:
How pages are organized and linked in menus.

How to manage in Framer:
Build clean menus using components and ensure important pages are reachable within 2–3 clicks.

🔹 36. Mobile-First Indexing

What it is:
Google primarily indexes the mobile version of your website.

How to manage in Framer:
Design mobile layouts using breakpoints and test responsiveness directly in the editor.

🔹 37. Responsive Design

What it is:
Design that adapts to different screen sizes.

How to manage in Framer:
Use auto layout, flexible units, and responsive typography across breakpoints.

🔹 38. Core Web Vitals – LCP

What it is:
Largest Contentful Paint measures loading performance.

How to manage in Framer:
Avoid oversized hero images and unnecessary animations above the fold.

🔹 39. Core Web Vitals – CLS

What it is:
Cumulative Layout Shift measures visual stability.

How to manage in Framer:
Set fixed sizes for images and components to prevent layout shifts.

🔹 40. Core Web Vitals – INP

What it is:
Interaction to Next Paint measures responsiveness.

How to manage in Framer:
Minimize heavy scripts and avoid excessive third-party embeds.

🔹 41. Framer CMS

What it is:
Framer’s built-in content management system for dynamic pages.

How to manage in Framer:
Create CMS Collections for blogs, case studies, or resources.

🔹 42. CMS Collection

What it is:
A structured database storing similar content types.

How to manage in Framer:
Define fields such as title, slug, SEO title, description, and images.

🔹 43. CMS Item

What it is:
An individual content entry within a collection.

How to manage in Framer:
Add or edit items directly from the CMS panel.

🔹 44. CMS Template Page

What it is:
A layout used to display CMS items dynamically.

How to manage in Framer:
Design once and bind dynamic fields to text and images.

🔹 45. CMS SEO Fields

What it is:
SEO metadata assigned to each CMS item.

How to manage in Framer:
Add SEO fields inside the collection and bind them to Page SEO settings.

🔹 46. Dynamic Slugs

What it is:
Automatically generated URLs for CMS items.

How to manage in Framer:
Customize slug fields to keep URLs clean and keyword-focused.

🔹 47. CMS Pagination

What it is:
Splitting long lists of content across pages.

How to manage in Framer:
Use pagination components for blog or resource listings.

🔹 48. CMS Filtering

What it is:
Showing content based on categories or tags.

How to manage in Framer:
Use CMS filters to create category-specific pages.

🔹 49. CMS Sorting

What it is:
Ordering CMS content by date, relevance, or custom fields.

How to manage in Framer:
Apply sorting rules in CMS list components.

🔹 50. CMS Performance Optimization

What it is:
Ensuring dynamic pages load quickly.

How to manage in Framer:
Limit heavy animations and reduce unnecessary CMS queries.

🔹 51. Backlinks

What it is:
Backlinks are links from other websites pointing to your Framer site. They signal trust and authority to search engines.

How to manage in Framer:
Backlinks are earned externally, but you can support them by creating high-quality content pages, blogs, and linkable resources hosted on Framer.

🔹 52. Referring Domains

What it is:
Unique websites that link to your Framer site.

How to manage in Framer:
Monitor referring domains via Google Search Console. Ensure your pages are indexable and well-structured to attract natural links.

🔹 53. Domain Authority (DA)

What it is:
A metric estimating your website’s credibility based on backlinks and trust signals.

How to manage in Framer:
Focus on content quality, performance, and backlink acquisition. Framer’s fast hosting helps maintain strong technical trust.

🔹 54. Page Authority (PA)

What it is:
Authority score of individual pages.

How to manage in Framer:
Use internal linking to pass authority to important service or landing pages.

🔹 55. Anchor Text Optimization

What it is:
Using descriptive text for links instead of generic phrases.

How to manage in Framer:
Edit link text directly in text layers and avoid over-optimization.

🔹 56. Nofollow Links

What it is:
Links that do not pass SEO authority.

How to manage in Framer:
Applied automatically when embedding third-party widgets or manually via custom code if required.

🔹 57. Dofollow Links

What it is:
Links that pass ranking signals.

How to manage in Framer:
Internal links and standard external links are dofollow by default.

🔹 58. Brand Mentions

What it is:
Mentions of your brand name without a link.

How to manage in Framer:
Create a consistent brand presence with clear naming, logos, and about pages to encourage mentions.

🔹 59. Trust Signals

What it is:
Elements that build credibility for users and search engines.

How to manage in Framer:
Add testimonials, reviews, contact info, and clear navigation using Framer components.

🔹 60. Spam Score

What it is:
An indicator of risky or low-quality backlinks.

How to manage in Framer:
Regularly audit backlinks using external SEO tools and disavow spammy links in Google Search Console.

🔹 61. Analytics Integration

What it is:
Tracking website performance and user behavior.

How to manage in Framer:
Connect Google Analytics, Search Console, or other tools via Settings → Integrations.

🔹 62. Event Tracking

What it is:
Monitoring user interactions like clicks and form submissions.

How to manage in Framer:
Use analytics scripts or tag managers embedded via custom code blocks.

🔹 63. Conversion Rate

What it is:
Percentage of visitors completing a goal (form, signup, call).

How to manage in Framer:
Optimize CTAs, page layout, and content clarity using visual editor and A/B testing tools externally.

🔹 64. CTA (Call to Action)

What it is:
Buttons or text prompting users to act.

How to manage in Framer:
Design CTA buttons as reusable components with clear messaging and contrast.

🔹 65. UX (User Experience)

What it is:
Overall experience users have while navigating your site.

How to manage in Framer:
Use consistent spacing, readable typography, and smooth animations without overuse.

🔹 66. UI (User Interface)

What it is:
Visual design of the website.

How to manage in Framer:
Leverage design systems, components, and variants for a clean interface.

🔹 67. Navigation Menu

What it is:
Primary method users use to move across pages.

How to manage in Framer:
Build navigation as a reusable component and keep menu depth shallow.

🔹 68. Above-the-Fold Content

What it is:
Content visible before scrolling.

How to manage in Framer:
Prioritize headings, value propositions, and CTAs in the top section of your layout.

🔹 69. Scroll Depth

What it is:
How far users scroll on a page.

How to manage in Framer:
Structure content with clear sections and visual cues to encourage scrolling.

🔹 70. Accessibility (a11y)

What it is:
Making websites usable for all users, including those with disabilities.

How to manage in Framer:
Use alt text, proper heading structure, sufficient contrast, and keyboard-friendly components.

🔹 71. ARIA Labels

What it is:
Accessibility attributes for screen readers.

How to manage in Framer:
Add ARIA attributes using custom code for advanced accessibility needs.

🔹 72. Form Optimization

What it is:
Improving forms for usability and conversions.

How to manage in Framer:
Use minimal fields, clear labels, and confirmation messages in Framer forms.

🔹 73. Lead Tracking

What it is:
Monitoring form submissions and inquiries.

How to manage in Framer:
Connect forms to email, CRM tools, or analytics via integrations or webhooks.

🔹 74. Heatmaps

What it is:
Visual representation of user interactions.

How to manage in Framer:
Integrate heatmap tools (Hotjar, Clarity) via custom scripts.

🔹 75. Engagement Metrics

What it is:
Metrics like time on page, clicks, and scroll behavior.

How to manage in Framer:
Analyze engagement data using integrated analytics tools.

🔹 76. Content Pruning

What it is:
Removing or improving low-performing pages.

How to manage in Framer:
Unpublish or update weak pages from the Pages or CMS panel.

🔹 77. Content Freshness

What it is:
Keeping content updated and relevant.

How to manage in Framer:
Edit CMS items and republish content easily without redesigning layouts.

🔹 78. Topical Authority

What it is:
Becoming a trusted source in a specific niche.

How to manage in Framer:
Create clusters of related CMS content linked together internally.

🔹 79. Programmatic SEO

What it is:
Creating large numbers of SEO pages using structured data.

How to manage in Framer:
Use CMS collections and dynamic templates to scale content efficiently.

🔹 80. Long-Tail Keywords

What it is:
Specific search phrases with lower competition.

How to manage in Framer:
Target long-tail terms in blog posts, FAQs, and CMS-driven pages.

🔹 81. FAQ Schema

What it is:
Structured data that enhances FAQ appearance in SERPs.

How to manage in Framer:
Add FAQ schema via JSON-LD using code embeds.

🔹 82. Featured Snippets

What it is:
Highlighted answers at the top of Google results.

How to manage in Framer:
Use concise answers, lists, and tables within content blocks.

🔹 83. Rich Results

What it is:
Enhanced search listings with visuals or additional data.

How to manage in Framer:
Implement schema markup correctly via custom code.

🔹 84. Local SEO

What it is:
Optimizing for location-based searches.

How to manage in Framer:
Create location pages, add NAP details, and link Google Business Profile.

🔹 85. NAP Consistency

What it is:
Consistent Name, Address, and Phone number.

How to manage in Framer:
Display consistent contact info across footer and contact pages.

🔹 86. Page Experience

What it is:
Google’s evaluation of user interaction signals.

How to manage in Framer:
Focus on speed, mobile usability, and low layout shifts.

🔹 87. Thin Content

What it is:
Pages with little or no valuable information.

How to manage in Framer:
Expand content using CMS fields, visuals, and internal links.

🔹 88. Index Coverage

What it is:
Status of indexed vs non-indexed pages.

How to manage in Framer:
Monitor index coverage via Google Search Console.

🔹 89. XML Sitemap Submission

What it is:
Submitting sitemap to search engines.

How to manage in Framer:
Submit your auto-generated sitemap in Google Search Console.

🔹 90. Performance Budget

What it is:
Limits on page size and scripts.

How to manage in Framer:
Avoid unnecessary embeds and heavy animations.

🔹 91. Hosting SEO

What it is:
Impact of hosting on SEO.

How to manage in Framer:
Benefit from Framer’s global CDN, fast servers, and automatic scaling.

🔹 92. CDN (Content Delivery Network)

What it is:
Network of servers delivering content faster worldwide.

How to manage in Framer:
Enabled automatically—no setup required.

🔹 93. Lazy Loading

What it is:
Loading content only when needed.

How to manage in Framer:
Applied automatically to images and media.

🔹 94. Image SEO

What it is:
Optimizing images for search visibility.

How to manage in Framer:
Use descriptive alt text and relevant file names before upload.

🔹 95. Video SEO

What it is:
Optimizing embedded videos for search.

How to manage in Framer:
Use lightweight embeds and add contextual text around videos.

🔹 96. Content Hierarchy

What it is:
Logical structure of information.

How to manage in Framer:
Use headings, sections, and spacing consistently.

🔹 97. URL Structure Optimization

What it is:
Creating readable, logical URLs.

How to manage in Framer:
Edit page and CMS slugs manually for clarity.

🔹 98. Publishing

What it is:
Making your site live.

How to manage in Framer:
Click Publish after SEO and content checks.

🔹 99. Version History

What it is:
Ability to restore previous site versions.

How to manage in Framer:
Use Framer’s built-in version history feature.

🔹 100. SEO Audit

What it is:
Comprehensive SEO review.

How to manage in Framer:
Combine Framer’s built-in SEO tools with external audits for continuous improvement.

🔹 101. Continuous SEO Optimization

What it is:
Ongoing improvement of SEO performance.

How to manage in Framer:
Regularly update content, monitor analytics, and refine layouts and internal links.